Jesus spoke to the multitude on a parable of a sower (Luke 8:5-8). His disciples would ask the meaning of the parable. In His response, He said:
Luke 8:11-15 – Now the parable is this: The seed is the word of God. Those by the way side are they that hear; then cometh the devil, and taketh away the word out of their hearts, lest they should believe and be saved. They on the rock are they, which, when they hear, receive the word with joy; and these have no root, which for a while believe, and in time of temptation fall away. And that which fell among thorns are they, which, when they have heard, go forth, and are choked with cares, riches, and pleasures of this life, and bring no fruit to perfection. But that on the good ground are they, which in an honest and good heart, having heard the word, keep it, and bring forth fruit with patience.
When the Word of God is heard four things can happen (as described in the parable). It is important that we ensure we are able to receive the Word of God in the manner and method that brings forth fruit.